www.ShoestringMarketingKit.com Marketing expert, Jessica Swanson, aka “The Shoestring Marketer” discusses how to recycle your marketing efforts. One of the secrets that Jessica teaches in terms of time-management is the idea of recycling your efforts. Obviously, there is only so much time in a day. The most successful business owners are very efficient and work smart (not necessarily hard). Here is an example of how you could easily recycle your efforts. Perhaps you decide to write an article. So you pick a topic and write a short, 300 word article. You post the article to an ezine directory and then watch with glee as the article is picked up by Google and appears in the search engines. As a result, your article receives quite a few views and brings loads of visitors to your website. Perhaps most individuals would stop at that point. Not you! Now you will begin the process of recycling that article and using it in many different ways. Here is a list of how you could reuse that article to bring even more visitors to your website 1) Turn the article into a script and film a video and post it on YouTube. 2) Tweak the article and post it on your blog. 3) Use the article in your ezine. 4) Tweak the article and use it in your email campaign. 5) Rearrange the article and submit a press release. 6) Post the article on your website. 7) Host a free webinar on that topic for your email list. The point is that you want to make sure to get as much possible mileage out of that …

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